Shutter entrepreneurs place priority on service

Name: Rod and Katy DiGiovanni.

Title: Owners.

Business: New West Shutter and Blind, Scottsdale.

Ages: Rod, 54; Katy, 49.

What we do: Custom window treatments - plantation shutters, blinds, Roman shades, roller shades and more.

Our company provides in-home service of all of our products, along with decorating consultation. Most of our products are locally manufactured and are equivalent quality to well-known brand names in the industry.

We're able to provide our customers with high quality, but with greatly reduced prices, while supporting the local suppliers and Arizona's economy. Our service is second to none in the industry, and we install our own products.

What we've learned in business: If you go out of your way for the customers, it will come back to you in increased business every time.

Goals: To continue supporting our family through our own entrepreneurial efforts; see our daughter grow up strong, healthy and confident; and to get an original song on the radio.

We live in: Scottsdale.

Affiliations: Rosie on the House (a home improvement radio show, it airs at 8 a.m. Saturday on KTAR-AM (620) in Phoenix), Business Network International, Phoenix Rising Chapter.

Where we grew up: New Jersey (Rod), Tennessee (Katy).

Children: Daughter, Alyson (6).

Favorite films: Annie Hall (Rod), Once (Katy).

First concerts: Mitch Ryder (Rod), Eagles (Katy).

Other interests: Songwriting (Rod), snow skiing, traveling (Katy). Note: Katy has traveled to 48 states; she has yet to visit North Dakota and Wisconsin.

Company Web site: www.newwestshutter.com.

Mailing address: 3370 N. Hayden Road, Suite 123, Scottsdale, 85251.

E-mail: info@newwestshutter.com.

Phone: 480-612-7400.