Cakes, cakes . . . Nothing Bundt Cakes

News By You business profile submitted by Alexxa Tavlarides of Orca Communications Unlimited.

Nothing Bundt Cakes

Co-founders: Debra Shwetz, 52, and Dena Tripp, 45.

Managing partner: Theresa Rebert, 49.

Business address, phone: 4722 E. Ray Road, Suite 14, Phoenix 85044; 480-753-1121.

Corporate address, phone: 6380 S. Valley View Blvd., Suite 222, Las Vegas, NV 89118; 702-361-2047.

Web site: www.nothingbundtcakes.com.

Business hours: 9 a.m. to 6 p.m., Monday-Friday; 9 a.m. to 4 p.m. Saturday.

Founded: 1997; Ahwatukee store opened in 2003.

Business specializes in: Gourmet bundt cakes. We offer 10 flavors in three sizes. Each cake has our signature cream cheese and butter frosting. Our cakes have a reputation for outstanding quality, flavor, moistness, excellent frosting and their unique look. Our cakes provide the customer an opportunity to share moments with friends and family; to create a feeling of warmth, fun, and comfort. Our product is not only appealing to the birthday consumer, we also cater to the corporate client. The corporate client might use our product as a business to business gift or a marketing tool.

Marketing successes: Grassroots marketing has been the most successful. Getting our cake into the mouth of the consumer results in a customer for life. We accomplish this by participating in store sampling, outsource tastings, charitable events and donations.

Biggest challenge: Location, location, location! Being located in Ahwatukee has presented many challenges. Customers generally do not commute in this area, which causes us to work harder on advertising and marketing. One way we combat this challenge is by offering delivery throughout the greater Phoenix area. This business location is company owned. However, Nothing Bundt Cakes has franchise opportunities.

What makes this business unique? We offer a single product, "bundt cakes," hence the name Nothing Bundt Cakes. Our presentation is unique because of our signature frosting and our custom-made decorations.

Customers should choose us because: We are competitively priced. We are gourmet in quality using only the finest ingredients. We offer many choices not only in flavors but also occasions. Our buyers are proud when giving our cakes as gifts. And last but not least: Our cakes are so yummy you'll wish they didn't have a hole!

Business goals: Nothing Bundt Cakes strives to be the leading brand in the custom-cake industry by providing fresh, homemade-tasting, high quality, custom decorated bundt cakes for everyday and special occasion. We provide these unique cakes with care and attention to meeting our customers' expectations again and again.